The US Bedding Companies & Bed Linens
In bedding, comfort is critical. Most consumers buy bedding at least once a year, with many replacing bedding every few years. In bedding, consumer behavior focuses on value and quality but may also be affected by name recognition or convenience factors. Bed linens are often the first thing people notice when they enter a bedroom. Consumers seek bed linens that help them feel comfortable and relax after a long day’s work. They should look inviting and include bed skirts to hide box springs and other bed components, plus mattress covers to conceal mattresses that do not come in pillow-top styles or models that feature pillowy softness that makes sleep especially enjoyable. Sleeping comfort is critical, and bedding should feel soft and inviting to sensitive skin.
The most popular bedding retailers in the US are:
● Bedding discounters.
● Bedding specialty stores.
● Department stores.
● Online bedding stores.
● Online bedding specialists.
● Teen bedding specialists.
● Baby bedding specialists.
The words “bed linens” may include comforters, duvets, blankets, sheets, pillowcases, and pillowslips.
Bedding industry market research reports indicate that bed linens have been the most popular bedding purchase over the past five years, followed by pillows stuffed with down feathers or other types of stuffing, including polyester fibers. Bedding companies can be bedding discounters, specialty stores, bedding department stores, online bedding stores, or online bedding specialists.
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